A few years ago, on Long Beach Island, I embraced my inner yuppie. I accepted it wholeheartedly into my fold when, stranded far from civilization, I could not find anything but horrible drip coffee. I understood then that I had to be willing to own the name or else find myself abandoned by the side of a road without Quality* coffee. I could not accept that risk.
* capital Q as a result of Zen and the Art... (future entry will elaborate)
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